The agency behind BreedClubs
OWAG — the canine web agency behind BreedClubs.
OWAG builds websites, SEO and platforms for the canine world: kennels, breed clubs, shows, judges, results.
Origin
Why OWAG built BreedClubs
OWAG has been serving the French canine community for years — building sites for kennels, helping clubs structure their online presence, and producing data tools around shows and rankings.
Working closely with the Club Français du Chow-Chow, we hit the same problem every season: their site looked fine but couldn't carry the workflows a real breed club needs — breeder validation, litter declarations, member dues, show data import.
BreedClubs is the product that came out of this experience. A platform built specifically for breed clubs, by an agency that actually knows the canine world.
OWAG in numbers
- 8+ years
- serving the French canine community
- 30+
- kennel and club sites delivered
- Aequitas
- official show data partner
- Bloodreina kennel
- multi-language production platform
What we do
Areas of expertise
Six things OWAG ships every week for breeders, clubs and canine organisations.
Kennel websites
Custom sites for breeders: branding, SEO, pedigree pages, litter management, French and international audiences.
Breed club platforms
Full BreedClubs deployment with branding, content migration, training and 30-day launch support.
Canine SEO
Specialised SEO for the dog world: kennels, breed-specific keywords, regional ranking, structured data.
Aequitas integration
Native data integration: rankings, results, judges, exhibitions — same API that powers the BreedClubs platform.
Members and breeder areas
Custom authenticated areas: profiles, dogs, litters, requests, payments, document workflows.
Show data and content
Editorial production on dog shows, judges, champions and breed history with proper sourcing.
Proof
Real platforms, real clubs, real breeders
A small sample of what OWAG runs in production today.
Club Français du Chow-Chow
chowchowclubfrancais.com
Showcase portal demonstrating a full BreedClubs deployment: members, dogs, litters, judges, rankings.
White Swiss Shepherd portal
breedclubs.com/dogs/white-swiss-shepherd
Live breed portal showcasing the BreedClubs platform with real Aequitas data.
Bloodreina kennel
bloodreina.com
Multi-language kennel platform with litter management, family workflow and SEO.
Aequitas Dog Challenge
independent data source
Independent data source integrated into our deployments for rankings, judges and shows.
Each deployment is hand-crafted by the OWAG team. No template farms, no resellers — direct work with the breed's committee or the kennel's owner.
Also for breeders
Are you also a breeder?
Many of our breed-club partners are themselves active breeders. OWAG also builds dedicated kennel websites — let us know what you need.
Looking at BreedClubs for your club?
We adapt the platform to your breed, your committee and your members. 30 to 45 days from signing to launch.